Plain-English website and SEO tips for owners of service businesses: what a website should cost, how Google and AI tools find you, and checklists for your industry, written by JP and Jana Infante, the founders of Ethos Web Development & SEO.
Real 2026 prices from DIY to agencies, plus a 3-year total cost table. Compare your options, then see our transparent pricing.
Our guides are grouped into three topics that match how we help: websites, search and AI visibility, and your industry.
Costs, pages, landing pages, redesigns and who owns your site.
14 guidesHow Google and AI tools like ChatGPT find and recommend businesses.
12 guidesChecklists for contractors, painters, cleaning companies and premium brands.
12 guidesNew guides answer the questions owners ask us most, starting with cost, ownership and AI search.
GEO helps AI tools like ChatGPT recommend your business. A jargon-free guide with real examples. Read it, then see GEO in action.
Domain, hosting, contract and cancellation: the 7 ownership questions to ask any web designer. Download the questions and use them.
Trust elements, photos, reviews and license details where your state requires them. Use the checklist, then start your website.
Pages for residential and commercial cleaning and what to show about pricing. Use the checklist, then get your site built.
A free photo guide for contractors, painters and cleaners: light, angles and consistency. Download it and shoot your next job.
Logo, photos, services, reviews: everything to gather before your website project. Download the free checklist and start faster.
The on-site and off-site checklist, based on studies of what AI tools cite. Use the checklist, or get it done for you.
3-year costs, speed scores and SEO limits side by side. Find out which one fits your business, then compare our custom website.
A realistic timeline from day 1 to month 6, and what happens at each stage. See the timeline, then plan your SEO-ready launch.
Looking for more? Browse all 38 guides by topic: Website Guides, SEO and AI Search Guides and Industry Guides.
Find the guide that answers the question you have right now, from cost and ownership to Google and AI search.
| Your question | The guide that answers it |
|---|---|
| How much should my website cost? | How Much Does a Small Business Website Cost in 2026? |
| Will I really own my website? | Do I Own My Website? 7 Questions to Ask Before You Hire |
| Why is my business not on Google? | Why Is My Business Not Showing Up on Google? 6 Common Causes |
| How do I get recommended by ChatGPT? | How to Get My Business Recommended by ChatGPT (2026 Checklist) |
| What do I send my web designer? | What to Send a Web Designer: The Free Website Checklist |
| What does a contractor website need? | Contractor Website Checklist: What It Needs to Win More Jobs |
These are the questions readers ask most about who writes our guides and where to begin.
JP and Jana Infante, the founders of Ethos Web Development & SEO, write every guide from the questions owners ask on our calls. Every website we have delivered scores above 98 on Google PageSpeed.
Yes. Every guide is free to read, with no sign-up and no e-mail required.
Start with how much a small business website costs in 2026, then read the 7 ownership questions before you talk to any provider.
Every guide shows the date it was published and the date it was last updated at the top, next to the author's name.
Our Website + SEO & GEO package puts everything in these guides into one site, ready in 7 business days, for one $2,400 payment.
