Website + SEO & GEO
The complete package: website, SEO setup and AI search optimization, for $2,400.
Get a website built to be foundSEO for Small Business Website Owners: What We Build In From Day One
This is SEO for small business website owners who want to be found, done once and done right: keyword research, SEO copy, schema, speed and Google Search Console, built into your site before launch, with no monthly fee.
- Keyword research for your area
- Schema and Search Console
- No monthly SEO fee
What Is SEO for a Small Business Website?
SEO for a small business website is the work that helps Google understand your business and show it to people searching for your service in your area.
Search engine optimization (SEO) sounds technical, but the idea is simple. Google wants to show people the most useful page for their search. SEO makes it easy for Google to see that your page is that page.
For a service business, that means pages that use the words customers actually type, answer their questions clearly, load fast on a phone and tell Google exactly what you do and where.
At Ethos it is one half of our SEO & GEO services; the other half prepares the same pages for AI tools.
Inside the $2,400 Package
Our SEO setup comes with the Website + SEO & GEO package: a new site built to be found, ready in 7 business days.
Get a website built to be foundAlready Have a Site?
A redesign with SEO & GEO costs the same $2,400 and adds the full SEO setup while keeping what already ranks.
Plan a redesign with SEO built inWhat Our SEO Setup Includes, Item by Item
Our SEO setup includes eight pieces of work, and this table explains each one in plain English and why it matters to your business.
| What we do | What it means in plain English | Why it matters to you | Often sold as |
|---|---|---|---|
| Keyword research | We find the exact words customers in your area type into Google | Your pages answer real searches, not guesses | Part of a monthly retainer |
| One page per service | Each main service gets its own page with its own topic | Google can match each search to the right page | Extra pages billed separately |
| SEO copywriting | Clear text that answers the question first, then gives details | Visitors understand you fast, and so does Google | Per-page copywriting fees |
| Titles and descriptions | The blue link and the two lines people see in the results | A better title gets more clicks from the same ranking | Included or extra, it varies |
| Schema markup | Hidden labels that tell Google your name, services and area | Search engines read your business details without guessing | Technical SEO add-on |
| Speed and Core Web Vitals | A site that loads fast and doesn't jump around on a phone | Fast pages keep visitors and meet Google's page experience signals | Speed optimization add-on |
| Google Search Console | Google's free dashboard for your site, set up in your name | You see which searches find you and fix problems early | Setup fee or monthly report |
| Sitemap and indexing check | A list of your pages sent to Google, then a check they're indexed | New pages get discovered instead of waiting | Part of a monthly retainer |
How We Build SEO Into Your Website
We build SEO into your site in four steps, all finished before launch, inside the 7-day ETHOS Method.
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Day 1
Step 1: Research
We study the searches and competitors in your area and choose the keywords each page will own.
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Days 2–4
Step 2: Write
Every service page is written around its keyword, with the direct answer first.
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Days 5–6
Step 3: Structure
We add titles, headings, schema and fast code, so Google reads your pages without guessing.
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Day 7
Step 4: Launch
We connect Search Console in your name, submit the sitemap and check indexing.
Everything is done before launch. There is nothing left to buy every month.
See What Our SEO Setup IncludesWhat SEO Can and Can't Do for You
SEO builds the foundation on day one, shows first signs in weeks and grows over months, but it can never come with a guaranteed position.
| Timing | What to expect | What it depends on |
|---|---|---|
| Day one | A fast site with research-based pages, schema and Search Console in your name | Our work, finished before launch |
| Weeks 4 to 8 | First signs: your pages indexed and showing for your name and some service searches | How quickly Google crawls your new site |
| Months 3 to 6 | Stronger results for service and city searches | Your city, competition, reviews and your Google Business Profile |
| Never | A promised #1 position or a promised number of leads | No one controls Google, so no one can promise this |
Red Flags When You Hire for SEO
Google's own guide warns owners about providers who promise too much (Google Search Central (opens in a new tab)); walk away if you see these three signs.
A Promised #1 Ranking
Google states that no one can guarantee a #1 ranking. Any promise like this is a sales line.
Work You Can't See
If a provider can't show you the pages, keywords and settings they worked on, you can't judge it.
Accounts in Their Name
Your Search Console, hosting and Google Business Profile should always belong to you.
What Is and Isn't Part of Our SEO Setup
Everything that lives on your website is included; work that happens off your site, month after month, is not.
Included
- Keyword research for your services and area
- One page per main service, written for search
- Titles, descriptions and a clear heading structure
- Schema markup for your business and services
- A 95 to 100 PageSpeed target
- Google Search Console set up in your name
- Sitemap submitted and indexing checked at launch
Not Included
- Monthly SEO retainers and reports
- Link building campaigns
- Managing your Google Business Profile
- Writing new blog posts every month
- Paid ads on Google
- Promises of a ranking position or a lead count
Why Our SEO Setup Is Different
Because it's done once, it's built into the site from the first line of code, and every promise we make is one we can keep.
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One Payment, Not a Retainer
Local SEO retainers often cost $500 to $1,500 a month. Ours is part of a $2,400 package.
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Built In, Not Bolted On
We plan pages around keywords before writing a line of code, instead of fixing them later.
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Fast by Design
Hand-coded pages with a 95 to 100 PageSpeed target, which no plugin can add later.
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Your Accounts, Your Data
Search Console and hosting are in your name, so your search history stays with you.
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AI-Ready Too
The same package prepares your pages for ChatGPT, Gemini and Perplexity.
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Honest Timelines
First signs in 4 to 8 weeks, stronger results in 3 to 6 months, and no ranking promises.
SEO for Small Business Websites Across the U.S.
We build SEO into small business websites in every U.S. state, 100% online, from our base in North Carolina.
Online, Nationwide
We study your city and your competitors wherever you are, and meet over Zoom, phone or WhatsApp, Monday to Saturday, 9am to 5pm Eastern.
Pick a time for your free callIn English, Spanish and Portuguese
Your website is in English, and every call, message and adjustment can happen in the language you prefer.
Meet the family behind EthosWhat Clients Say About Our SEO Work
These are real reviews from owners who chose our SEO setup, quoted exactly as they appear on Google.
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[PREENCHER: real Google review about the Ethos SEO setup, quoted exactly as published]
[PREENCHER: name as shown on Google][PREENCHER: city, state] -
[PREENCHER: real Google review about the Ethos SEO setup, quoted exactly as published]
[PREENCHER: name as shown on Google][PREENCHER: city, state] -
[PREENCHER: real Google review about the Ethos SEO setup, quoted exactly as published]
[PREENCHER: name as shown on Google][PREENCHER: city, state]
[PREENCHER: link to the Ethos Google Business Profile reviews]
Questions About SEO for a Small Business Website
Here are direct answers to the eight SEO questions owners ask us most.
What does SEO do for a small business website?
It helps Google understand what you do, where you do it and which searches your pages answer, so the right customers can find you. Without it, a beautiful site can stay invisible.
Can I buy your SEO setup without a new website?
No. Our SEO setup is built into the site, so it comes inside the $2,400 Website + SEO & GEO package or a redesign with SEO & GEO. That's how we keep it a one-time cost. See our no-contract pricing.
Is one-time SEO really enough?
It covers the foundation: research, pages, structure and setup. Rankings then grow with time, reviews and fresh content. Our guide on one-time SEO explains what it solves and what it doesn't.
How long until my site shows up on Google?
First signs usually appear in 4 to 8 weeks, and stronger results in 3 to 6 months, depending on your city and your competition.
Is this the same as local SEO?
It covers the part of local SEO that lives on your website. The rest, like your Google Business Profile and reviews, stays in your hands. Our plain-English guide explains what is local SEO.
Can you guarantee the first page of Google?
No, and nobody honest can. Google itself says no one can guarantee a #1 ranking. We guarantee the work: research, pages and setup done right.
Do I need to keep paying for SEO every month?
No. There is no monthly SEO fee. If you want hosting, backups and a monthly indexing check handled, the optional website maintenance plan costs $250 a month.
What about ChatGPT and AI search?
That's GEO, the other half of the package. It prepares the same pages to be understood and cited by AI tools. See how we get your business AI-ready.
Want to talk it through? Schedule your call in English, Spanish or Portuguese.
Related Services
Our SEO setup works best together with these services.
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AI Search Optimization (GEO)
How we prepare the same pages to be understood and cited by ChatGPT, Gemini and Perplexity.
Get your business AI-ready -
Care Plan
Hosting, backups, small edits and a monthly indexing check, for $250 a month.
See our website maintenance plan
See What Our SEO Setup Can Do for You
Tell us your service and city and we'll reply within 24 hours, Monday to Saturday, to set up a free Zoom call in English, Spanish or Portuguese.
- The keywords your competitors already rank for
- The pages your site needs to compete
- One clear price, with no monthly SEO fee