Is One-Time SEO Worth It? What Works Without a Monthly Plan
What one-time SEO solves, what depends on time and reviews, and what to skip. See what is built into our websites.
SEO and AI Search Guides for Service Businesses
These SEO and AI search guides explain, without jargon, how Google and AI tools like ChatGPT, Gemini and Perplexity find, rank and recommend service businesses, and what you can do about it.
Written by JP and Jana Infante, founders of Ethos Web Development & SEO. Want it done for you? Our SEO and GEO services build all of this into your website from day one.
All SEO and AI Search Guides
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What Is Local SEO? A Plain-English Guide for Service Businesses
Local SEO explained without jargon: what you can do yourself and what is technical. Read the guide, then check your website.
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Why Is My Business Not Showing Up on Google? 6 Common Causes
Six common causes and a self-test you can run today. Find yours, then see how we fix it in your new website.
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How Fast Should a Website Be? Speed Scores That Matter
What PageSpeed and Core Web Vitals mean for your business, with real 98+ scores. Run your test, then compare with ours.
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What Is GEO? A Plain-English Guide for Small Business Owners
GEO helps AI tools like ChatGPT recommend your business. A jargon-free guide with real examples. Read it, then see GEO in action.
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How to Get My Business Recommended by ChatGPT (2026 Checklist)
The on-site and off-site checklist, based on studies of what AI tools cite. Use the checklist, or get it done for you.
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SEO vs GEO: What a Service Business Actually Needs
A side-by-side table of SEO and GEO and what each one does for you. See both, then get them in one $2,400 package.
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Where Does ChatGPT Get Its Information About Businesses?
What studies show about the sources AI tools cite, turned into simple actions for owners. Read it and see where you stand.
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Is Instagram Enough for My Business? What Google and AI Can't See
What Google and AI tools see with only Instagram versus with a website. See the difference, then decide your next step.
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Website Maintenance Cost in 2026: What You Should Really Pay
Market prices for website care and what a fast HTML site really needs. Compare the numbers, then see our Care Plan.
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Who Should Own My Website Hosting? (Spoiler: You)
Real scenarios of what happens when an agency owns your hosting. Read them before you sign anything.
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What Happens If I Cancel Website Maintenance?
How contracts compare when you stop paying, and why your site should never disappear. See how our Care Plan cancellation works.
More Topics on the Blog
Explore the other two topics, or go back to the full blog.
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Website Guides
Costs, pages, landing pages, redesigns and who owns your site.
14 guides -
SEO and AI Search Guides
How Google and AI tools like ChatGPT find and recommend businesses.
12 guides -
Industry Guides
Checklists for contractors, painters, cleaning companies and premium brands.
12 guides
Questions About These Guides
These are the questions readers ask most about this topic and where to begin.
What is the difference between SEO and GEO?
SEO helps Google rank your pages, and GEO helps AI tools like ChatGPT understand and recommend your business. Our SEO vs GEO guide compares them side by side.
Which guide should I read first?
If you are not showing up at all, start with why your business is not showing up on Google; if you want AI tools to mention you, start with what is GEO.
Who writes the Ethos guides?
JP and Jana Infante, the founders of Ethos Web Development & SEO, write every guide from the questions owners ask on our calls. Every website we have delivered scores above 98 on Google PageSpeed.
Ready for a Website That Gets Found?
Our Website + SEO & GEO package puts everything in these guides into one site, ready in 7 business days, for one $2,400 payment.