Custom Website
No site to replace? Start fresh with a hand-coded site with no page limit, for $1,500.
Explore a handcrafted small business websiteSmall Business Website Redesign Without Losing What Already Works
A small business website redesign for owners whose site is slow, dated or stuck on Wix or an agency platform: we rebuild it in clean code, keep what already works on Google and move the hosting into your name, in 7 business days.
- Same prices as a new site
- Old pages redirected
- Moved into your name
What Is a Small Business Website Redesign?
A redesign replaces your current website with a new one while keeping the parts that already bring you customers.
A redesign is not a new coat of paint on the same old template. We rebuild the site from scratch in clean, fast code, and we carry over what matters: your content, your domain and the pages Google already knows.
The risky part of a website redesign is the move itself. Change page addresses without redirects and you can lose calls overnight. That's why every redesign we do starts with a map of your current site.
It is one of our small business web design services, and the one for owners who already have a site that isn't working for them.
Redesign · $1,500
A rebuilt, faster site with no page limit, your content moved over and every old page redirected. Same as our handcrafted small business website.
See our handcrafted small business websiteRedesign With SEO & GEO · $2,400
The same rebuild, plus keyword research, SEO copy, schema and AI-ready content, so the new site is built to be found.
Get a website built to be foundSigns Your Website Needs a Redesign
Your site needs a redesign when it costs you customers instead of bringing them, and these six signs are the clearest proof.
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It Takes Seconds to Load
Visitors wait, give up and call the next business in the results.
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It Breaks on Phones
Text is tiny, buttons overlap or the menu doesn't open on a phone.
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Nobody Finds It on Google
Even customers who search your service and city don't see you.
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It Looks Years Old
Old photos, old services and a design that doesn't match your work today.
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You Pay Monthly for Little
A builder or agency charges you every month, and nothing improves.
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You Can't Change Anything
Every edit needs an agency ticket, or you don't even have the login.
Not sure? Run the 5-minute test in our guide to the signs you need a new website.
How We Redesign Your Website Without Losing What Works
We redesign in five steps over 7 business days, counted from the day we have your material and access to your current site.
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Before day 1
Step 1: Explore
We review your current site, its accounts and the pages that already bring visitors from Google.
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Day 1
Step 2: Target
We list every old address and decide where each one will live on the new site.
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Days 2–4
Step 3: Handcraft
We rebuild the site in clean code, with your content improved and your best photos up front.
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Days 5–6
Step 4: Optimize
We set up and test every redirect, the forms and the speed, then apply your three rounds of edits.
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Day 7
Step 5: Ship
We switch your domain to the new site, submit the sitemap and confirm Google can read it.
Bigger or more complex sites get a timeline agreed on our call.
Plan Your Website RedesignWhat We Protect During Your Redesign
We protect six things that most redesigns break, because each one is a source of calls you already have.
| What we protect | What goes wrong if it's ignored | What we do |
|---|---|---|
| Old page addresses | Visitors and Google hit "page not found" errors | A 301 redirect from every old address to its new page |
| Pages that already rank | You lose the searches that already bring calls | We keep their topic and improve them instead of deleting them |
| Your domain | The site can't move, or someone else controls it | We help you confirm the domain is in your name before we switch |
| Google Search Console | You lose the history of how Google sees your site | We keep the property and submit the new sitemap |
| Google Business Profile link | Your profile points to a broken page | We check the website link points to the new home page |
| Forms and phone links | Leads disappear without anyone noticing | We test every form and button before and after launch |
What's Included in a Website Redesign
You get everything in the package you choose, plus the migration work that keeps your existing traffic safe.
Included
- A full rebuild in clean, hand-written code
- Your existing content moved and improved
- A map of every old page and a 301 redirect for each
- Hosting moved into your name
- Forms, phone links and WhatsApp tested before launch
- 3 rounds of adjustments and a lifetime guarantee on our code
- SEO and GEO, if you choose the $2,400 redesign
Not Included
- Keeping the old builder design or its paid apps
- Online stores and booking systems
- Recovering accounts the old provider refuses to release
- Hosting fees, paid by you to your provider
- Monthly SEO campaigns or link building
- Managing your Google Business Profile
How Much Does a Website Redesign Cost?
A redesign costs the same as a new site at Ethos: $1,500, or $2,400 with SEO & GEO, and the migration work is included in both.
$1,500 / $2,400
One payment, 50% to start and 50% at delivery. Redirects, content migration and moving your hosting are part of the price, not extras.
See Transparent Pricing| Where your site is now | What moves to the new site | What stays behind | What we need from you |
|---|---|---|---|
| Wix or Squarespace | Your texts, photos and domain | The builder's design and paid apps | Access to your builder account and domain |
| WordPress template | Content, images and page addresses | Heavy themes and unused plugins | Hosting and WordPress logins |
| Agency platform | Your content and domain, once released | Their system and any locked templates | Help asking the agency for your files and domain |
Redesign Mistakes That Cost Owners Their Rankings
Most rankings lost in a redesign come from three avoidable mistakes made on launch day.
Deleting the Old Site First
Turning off the old site before the new one has redirects sends every visitor to an error page.
Changing Addresses Without Redirects
A new address for the same page looks like a brand-new page to Google, with no history.
Losing Access to the Domain
If nobody knows who controls the domain, the move stalls, sometimes for weeks.
Read the full method in does a website redesign affect SEO.
Why Owners Trust Ethos With Their Redesign
Because we protect what already works, move everything into your name and finish in days, not months.
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Every Old Page Redirected
Visitors and Google always land on the right page after the switch.
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Moved Into Your Name
Hosting ends up in your name, so you never get trapped again.
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Ready in 7 Business Days
Counted from the day we have your material and the access we need.
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Faster Than Before
Hand-coded pages with a 95 to 100 PageSpeed target.
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No Downtime
The old site stays online until you approve the new one.
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Explained in Your Language
Every step of the move explained in English, Spanish or Portuguese.
Website Redesigns for Small Businesses Across the U.S.
We redesign small business websites in every U.S. state, 100% online, from our base in North Carolina.
Online, Nationwide
We study your city and your competitors wherever you are, and meet over Zoom, phone or WhatsApp, Monday to Saturday, 9am to 5pm Eastern.
Pick a time for your free callIn English, Spanish and Portuguese
Your website is in English, and every call, message and adjustment can happen in the language you prefer.
Meet the family behind EthosWhat Clients Say About Their Redesign
These are real reviews from owners who rebuilt their site with Ethos, quoted exactly as they appear on Google.
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[PREENCHER: real Google review about the Ethos website redesign, quoted exactly as published]
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[PREENCHER: real Google review about the Ethos website redesign, quoted exactly as published]
[PREENCHER: name as shown on Google][PREENCHER: city, state] -
[PREENCHER: real Google review about the Ethos website redesign, quoted exactly as published]
[PREENCHER: name as shown on Google][PREENCHER: city, state]
[PREENCHER: link to the Ethos Google Business Profile reviews]
Questions About a Small Business Website Redesign
Here are direct answers to the eight questions owners ask before they replace their current site.
How much does a small business website redesign cost?
The same as a new site: $1,500 for a redesign without SEO & GEO, or $2,400 with them, paid once. The migration work is included. You can see transparent pricing for every package.
Will I lose my Google rankings?
Not if the move is done carefully. We list every page of your current site and redirect each old address to its new one, so Google and your customers land in the right place. Read does a website redesign affect SEO for the full method.
How do I know if I really need a redesign?
Run a five-minute test on your phone and on Google PageSpeed. Our guide to the signs you need a new website walks you through it.
Can you move my site away from Wix or Squarespace?
Yes. We rebuild the site in clean code on hosting in your name, move your content and connect your domain, so you stop paying the builder every month.
My agency controls my website. What can I do?
We walk you through getting your domain, hosting and content back, step by step. Our guide on how to leave a web agency lists what to ask for.
How long does a redesign take?
7 business days after we receive your material and the access to your current domain and site, for sites up to 10 pages. [CONFIRMAR: timeline for complex migrations]
Will my site go offline during the redesign?
No. We build the new site separately and switch only when you approve it, so customers see the old site until the new one is ready.
What happens after the new site is live?
We check that the redirects work and that Google can read the new pages. To have hosting, backups and edits handled every month, you can keep your site cared for with the Care Plan.
Prefer to talk it through? Schedule your call in English, Spanish or Portuguese.
Related Services
These are the services owners usually combine with a redesign.
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Website + SEO & GEO
Rebuild with keyword research, SEO copy, schema and AI-ready content, for $2,400.
Get a website built to be found -
Care Plan
After the move, let us handle hosting, backups and small edits for $250 a month.
Keep your site cared for with the Care Plan
Plan Your Website Redesign
Send us your current site's address and we'll reply within 24 hours, Monday to Saturday, to set up a free Zoom call in English, Spanish or Portuguese.
- A review of what your current site does well
- A list of pages to keep, improve and redirect
- One clear price: $1,500 or $2,400