Contractor Website Checklist: What It Needs to Win More Jobs
Trust elements, photos, reviews and license details where your state requires them. Use the checklist, then start your website.
We build small business websites by industry, shaped around how your customers search, compare and decide: contractors and painters, cleaning companies, and premium brands like salons and studios. Same clear prices, ready in 7 business days.
We have three industry pages, each with the pages, proof and questions that matter most for that kind of business.

Project galleries, service pages and trust details that turn a referral into a quote request, including cabinets and countertops.
Explore contractor website design
Residential and commercial pages, clear pricing formats and an easy way to book, for cleaning companies of any size.
See a website for your cleaning business
Handcrafted, high-end sites for salons, studios, photographers, designers and agents who sell on image.
View high-end websites for premium brandsCustomers in each industry look for different proof before they call, and your website should answer those questions first.
| Industry | How customers search | What they check before calling | Pages your site needs |
|---|---|---|---|
| Contractors, remodelers and painters | A service plus a city, often after a referral | Photos of finished jobs, reviews, service area and license details where the state requires them | One page per service, a project gallery, an about page and a quote form |
| Cleaning businesses | "House cleaning near me" and recurring-service searches | How pricing works, what is included, reviews and how easy it is to book | Residential and commercial pages, a pricing or quote page, a checklist of what is cleaned |
| Salons, studios and premium brands | A style or specialty, a neighborhood, or the brand name after Instagram | The look of the brand, the portfolio, the booking process and whether prices match their budget | A portfolio, service menu, booking path and a story that matches the Instagram feed |
Whatever your industry, three things decide whether a visitor calls you or goes back to search.
Photos of real work and your best review appear before visitors scroll, not on a hidden page.
Most customers find you on a phone. We target 95 to 100 on Google PageSpeed for every page.
A visible phone number, WhatsApp and a short form, so nobody has to hunt for how to reach you.
We follow The ETHOS Method in 7 business days, and each step starts from how your industry's customers decide.
We look at the top businesses in your industry and city and note what customers see first.
We list the services and searches that bring jobs in your field, from remodels to deep cleans.
We build the pages your industry needs: galleries for contractors, pricing for cleaners, portfolios for brands.
We test every page on a phone, tune speed and make your three rounds of adjustments.
We launch on hosting in your name and hand you a site your customers recognize as your industry's best.
The price is the same for every industry: $1,500 for a Custom Website or $2,400 with SEO & GEO.
Find the Website Plan for Your IndustryWe have helped countertop, cabinetry, custom beam, custom woodwork, cabinet distribution and painting businesses get found.
We name only clients who gave us written permission. Results vary by city and competition.
Ethos builds industry websites for service businesses in every U.S. state, 100% online, from our base in North Carolina.
We study your city and your competitors wherever you are, and meet over Zoom, phone or WhatsApp, Monday to Saturday, 9am to 5pm Eastern.
Pick a time for your free callYour website is in English, and every call, message and adjustment can happen in the language you prefer.
Meet the family behind EthosThese are real reviews from business owners in the industries we serve, quoted exactly as they appear on Google.
[PREENCHER: real Google review about an Ethos industry website, quoted exactly as published]
[PREENCHER: real Google review about an Ethos industry website, quoted exactly as published]
[PREENCHER: real Google review about an Ethos industry website, quoted exactly as published]
[PREENCHER: link to the Ethos Google Business Profile reviews]
Here are direct answers to the six questions owners ask most about websites for their industry.
No. It is the same Custom Website or Website + SEO & GEO, shaped around how your customers search and decide. The price is the same for every industry.
Yes. We work with service businesses of every kind. The three industry pages show where we have the most experience, not the only businesses we serve.
We have helped countertop, cabinetry, custom beam, custom woodwork, cabinet distribution and painting businesses get found. On our call we show you how your competitors appear online before you decide.
It depends on your industry. Cleaning companies often benefit from showing price ranges, while remodelers usually explain what changes the quote. We help you choose what builds trust without scaring good customers away.
No. Real photos of your work, taken with a phone in good light, usually build more trust than stock images. We send you a simple guide and use stock photos until yours are ready.
$1,500 for a Custom Website or $2,400 with SEO & GEO, paid once. Owners who just opened can start with an $800 Landing Page. You can see transparent pricing for every package.
These checklists show what a website in each industry needs, so you can compare any quote against them.
Trust elements, photos, reviews and license details where your state requires them. Use the checklist, then start your website.
Pages for residential and commercial cleaning and what to show about pricing. Use the checklist, then get your site built.
Space, type, photos and speed: the principles behind premium websites. See them in action, then design yours.
Start with the contractor website checklist or the cleaning business website checklist, then bring your notes to our call.
Tell us your industry and city, and we'll reply within 24 hours, Monday to Saturday, to confirm a free Zoom call in English, Spanish or Portuguese.