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Small Business Websites by Industry, Built Around How Your Customers Search

We build small business websites by industry, shaped around how your customers search, compare and decide: contractors and painters, cleaning companies, and premium brands like salons and studios. Same clear prices, ready in 7 business days.

  • Contractors and painters
  • Cleaning businesses
  • Premium brands

Updated · By JP and Jana Infante, founders of Ethos Web Development & SEO

Contractor measuring a marble countertop in a bright kitchen, representing the industries Ethos serves

Websites for Your Industry

We have three industry pages, each with the pages, proof and questions that matter most for that kind of business.

What Customers Check Before They Hire, by Industry

Customers in each industry look for different proof before they call, and your website should answer those questions first.

Based on what owners and their customers tell us on our calls; every site is planned after a study of your own market.
IndustryHow customers searchWhat they check before callingPages your site needs
Contractors, remodelers and paintersA service plus a city, often after a referralPhotos of finished jobs, reviews, service area and license details where the state requires themOne page per service, a project gallery, an about page and a quote form
Cleaning businesses"House cleaning near me" and recurring-service searchesHow pricing works, what is included, reviews and how easy it is to bookResidential and commercial pages, a pricing or quote page, a checklist of what is cleaned
Salons, studios and premium brandsA style or specialty, a neighborhood, or the brand name after InstagramThe look of the brand, the portfolio, the booking process and whether prices match their budgetA portfolio, service menu, booking path and a story that matches the Instagram feed

What Every Industry Website Has in Common

Whatever your industry, three things decide whether a visitor calls you or goes back to search.

Proof Above the Fold

Photos of real work and your best review appear before visitors scroll, not on a hidden page.

A Fast Phone Experience

Most customers find you on a phone. We target 95 to 100 on Google PageSpeed for every page.

One Obvious Next Step

A visible phone number, WhatsApp and a short form, so nobody has to hunt for how to reach you.

How We Shape a Website Around Your Industry

We follow The ETHOS Method in 7 business days, and each step starts from how your industry's customers decide.

  1. Before day 1

    Step 1: Explore

    We look at the top businesses in your industry and city and note what customers see first.

  2. Day 1

    Step 2: Target

    We list the services and searches that bring jobs in your field, from remodels to deep cleans.

  3. Days 2–4

    Step 3: Handcraft

    We build the pages your industry needs: galleries for contractors, pricing for cleaners, portfolios for brands.

  4. Days 5–6

    Step 4: Optimize

    We test every page on a phone, tune speed and make your three rounds of adjustments.

  5. Day 7

    Step 5: Ship

    We launch on hosting in your name and hand you a site your customers recognize as your industry's best.

The price is the same for every industry: $1,500 for a Custom Website or $2,400 with SEO & GEO.

Find the Website Plan for Your Industry

Industries We Have Already Helped Get Found

We have helped countertop, cabinetry, custom beam, custom woodwork, cabinet distribution and painting businesses get found.

  • 98+Google PageSpeed score on every website we've delivered
  • 3–8qualified leads per week for the businesses we've helped*
  • #1Cornerstone Countertops' ranking in its city
  • 7business days from your material to launch

*Starting about 15 days after launch. Results vary by city and competition. See our work

We name only clients who gave us written permission. Results vary by city and competition.

Industry Websites for Businesses Across the U.S.

Ethos builds industry websites for service businesses in every U.S. state, 100% online, from our base in North Carolina.

Online, Nationwide

We study your city and your competitors wherever you are, and meet over Zoom, phone or WhatsApp, Monday to Saturday, 9am to 5pm Eastern.

Pick a time for your free call

In English, Spanish and Portuguese

Your website is in English, and every call, message and adjustment can happen in the language you prefer.

Meet the family behind Ethos

What Clients Say About Their Industry Website

These are real reviews from business owners in the industries we serve, quoted exactly as they appear on Google.

  • [PREENCHER: real Google review about an Ethos industry website, quoted exactly as published]

    [PREENCHER: name as shown on Google][PREENCHER: city, state]
  • [PREENCHER: real Google review about an Ethos industry website, quoted exactly as published]

    [PREENCHER: name as shown on Google][PREENCHER: city, state]
  • [PREENCHER: real Google review about an Ethos industry website, quoted exactly as published]

    [PREENCHER: name as shown on Google][PREENCHER: city, state]

[PREENCHER: link to the Ethos Google Business Profile reviews]

Questions About Industry Websites

Here are direct answers to the six questions owners ask most about websites for their industry.

Is an industry website a different product?

No. It is the same Custom Website or Website + SEO & GEO, shaped around how your customers search and decide. The price is the same for every industry.

My industry is not listed. Can you still build my website?

Yes. We work with service businesses of every kind. The three industry pages show where we have the most experience, not the only businesses we serve.

Do you have experience in my industry?

We have helped countertop, cabinetry, custom beam, custom woodwork, cabinet distribution and painting businesses get found. On our call we show you how your competitors appear online before you decide.

Should my site show prices?

It depends on your industry. Cleaning companies often benefit from showing price ranges, while remodelers usually explain what changes the quote. We help you choose what builds trust without scaring good customers away.

Do I need professional photos?

No. Real photos of your work, taken with a phone in good light, usually build more trust than stock images. We send you a simple guide and use stock photos until yours are ready.

How much does an industry website cost?

$1,500 for a Custom Website or $2,400 with SEO & GEO, paid once. Owners who just opened can start with an $800 Landing Page. You can see transparent pricing for every package.

Industry Guides to Read Before You Build

These checklists show what a website in each industry needs, so you can compare any quote against them.

Start with the contractor website checklist or the cleaning business website checklist, then bring your notes to our call.

Find the Website Plan for Your Industry

Tell us your industry and city, and we'll reply within 24 hours, Monday to Saturday, to confirm a free Zoom call in English, Spanish or Portuguese.

  • A look at the top competitors in your industry and city
  • The pages your industry website needs
  • One clear price, the same for every industry

All fields are required unless marked optional.

Enter your name so we know who to call.

Enter a 10-digit U.S. number, like (704) 555-1234.

Enter a valid email, like name@business.com.

Tell us where your customers are, like Charlotte, NC.

Choose the industry closest to your business.

Choose the size of your team.

Prefer to choose a time now? Pick a time on our calendar