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A Website for Cleaning Business Owners Who Want More Booked Clients

A website for cleaning business owners who want more booked clients: residential and commercial pages, clear pricing, real reviews and an easy way to book, built to be found on Google and AI tools and ready in 7 business days.

  • Residential and commercial pages
  • Pricing that builds trust
  • Easy booking requests

Updated · By JP and Jana Infante, founders of Ethos Web Development & SEO

Get Found by More Cleaning Clients

Free Zoom call in English, Spanish or Portuguese. No contract.

All fields are required unless marked optional.

Enter your name so we know who to call.

Enter a 10-digit U.S. number, like (704) 555-1234.

Enter a valid email, like name@business.com.

Tell us where your customers are, like Charlotte, NC.

Choose the type of cleaning you do.

Tell us how you price your services.

Check this box so we can contact you about your request.

Prefer to choose a time now? Pick a time on our calendar

What a Cleaning Business Website Needs to Get Booked

A cleaning website gets bookings when it answers three questions in seconds: what does it cost, can I trust you in my home, and how do I book?

People looking for a cleaner are usually short on time. They compare two or three companies on a phone and book the one that feels clear and safe. A cleaning business website wins that comparison with prices or price ranges, a checklist of what's cleaned and reviews that mention trust.

Commercial clients are different: they want reliability, references and a walkthrough. That's why residential and commercial work each get their own page.

It's one of our industry websites. If you run a different kind of business, see your industry's website plan.

House cleaners at work in a white kitchen, one spraying the counter and one vacuuming

Website + SEO & GEO · $2,400

Built so families and offices searching for cleaners in your area find you on Google and in AI answers.

Get a website built to be found

Just Starting Out? · $800

One page with your services, area, prices and a contact form, ready in 7 business days.

See the $800 landing page

Residential and Commercial Cleaning Pages

Residential and commercial clients search differently and decide differently, so your site speaks to each one on its own page.

How to Show Prices on a Cleaning Website

Showing some form of price usually brings better leads, and these five formats cover every kind of cleaning business.

You choose the numbers; we design the format. Many cleaning companies combine a "starting at" price for homes with quote-only commercial pages.
FormatExample on the pageGood forWatch out for
Flat rate by home size"2-bedroom standard clean: $[price]"Recurring residential cleaningHomes that need extra work; explain add-ons
Starting at"Deep cleans from $[price]"Most residential servicesMake clear what raises the price
Price range"Most move-out cleans cost $[low] to $[high]"Move-in, move-out and deep cleansA range that is too wide feels evasive
Instant quote formA short form: home size, service, frequencyOwners who want leads with detailsReply fast, or the lead goes elsewhere
Quote only"Request a free walkthrough"Commercial and janitorial contractsExplain what affects the quote instead

What Makes People Trust a Cleaner Online

Clients are letting a stranger into their home or office, so trust signals matter more for cleaners than for almost any other service.

Reviews That Mention Trust

Reviews that say "reliable", "honest" or "on time" do more than five stars alone. We place them next to your prices.

A Clear Checklist

A list of what's cleaned in each service prevents surprises and shows you're organized.

A Real Team Photo

A photo of you or your team, in uniform, beats any stock image of a smiling model.

How We Build Your Cleaning Business Website

We build it in five steps over 7 business days, around the services that keep your schedule full.

  1. Before day 1

    Explore

    We look at the cleaning companies clients see first in your area and how they present prices.

  2. Day 1

    Target

    We pick your key services, towns and pricing format, residential and commercial.

  3. Days 2–4

    Handcraft

    We build service pages, the cleaning checklist and the booking request form.

  4. Days 5–6

    Optimize

    We test booking on a phone, tune speed and make your three rounds of adjustments.

  5. Day 7

    Ship

    We launch on hosting in your name, ready for your next client to book.

Bring your current price list to the call; we'll help you choose how to show it.

Get Found by More Cleaning Clients

What's Included in a Cleaning Business Website

With the Website + SEO & GEO package you get everything below; the Custom Website includes the same pages without SEO and GEO.

Included

  • Residential and commercial service pages
  • A pricing section in the format you choose
  • A checklist of what each clean includes
  • A booking or quote request form
  • Reviews placed where clients decide
  • Service area by city or neighborhood
  • Keyword research, SEO copy and schema (in the $2,400 package)

Not Included

  • Online payments and full booking software
  • Managing your Google Business Profile
  • Paid ads and social media management
  • Writing or buying reviews
  • Hosting fees, paid by you to your provider
  • Monthly SEO retainers

Why Cleaning Businesses Choose Ethos

Because we make pricing clear, booking easy and the whole site fast on the phones your clients use.

  • Prices That Pre-Qualify Leads

    Clients who call already know your range, so fewer calls go nowhere.

  • Booking in Under a Minute

    A short form asks only home size, service and frequency.

  • Fast on Every Phone

    Hand-coded pages with a 95 to 100 PageSpeed target.

  • Found for Local Searches

    Pages for your services and towns, planned around real searches.

  • Yours From Day One

    Hosting in your name and no contract, ever.

  • In Your Language

    Plan your site in English, Spanish or Portuguese.

  • 98+Google PageSpeed score on every website we've delivered
  • 3–8qualified leads per week for the businesses we've helped*
  • #1Cornerstone Countertops' ranking in its city
  • 7business days from your material to launch

*Starting about 15 days after launch. Results vary by city and competition.

Cleaning Business Websites Across the U.S.

We build websites for cleaning businesses in every U.S. state, 100% online, from our base in North Carolina.

Online, Nationwide

We study your city and your competitors wherever you are, and meet over Zoom, phone or WhatsApp, Monday to Saturday, 9am to 5pm Eastern.

Pick a time for your free call

In English, Spanish and Portuguese

Your website is in English, and every call, message and adjustment can happen in the language you prefer.

Meet the family behind Ethos

What Cleaning Business Owners Say About Ethos

These are real reviews from cleaning business owners who built their site with Ethos, quoted exactly as they appear on Google.

  • [PREENCHER: real Google review about the Ethos cleaning business website, quoted exactly as published]

    [PREENCHER: name as shown on Google][PREENCHER: city, state]

  • [PREENCHER: real Google review about the Ethos cleaning business website, quoted exactly as published]

    [PREENCHER: name as shown on Google][PREENCHER: city, state]

  • [PREENCHER: real Google review about the Ethos cleaning business website, quoted exactly as published]

    [PREENCHER: name as shown on Google][PREENCHER: city, state]

[PREENCHER: link to the Ethos Google Business Profile reviews]

Questions About a Website for Your Cleaning Business

Here are direct answers to the eight questions cleaning business owners ask us most.

How much does a website for a cleaning business cost?

At Ethos, $2,400 for a Website + SEO & GEO, built to be found by new clients, or $1,500 for a Custom Website. Both are paid once, with no contract. You can see transparent pricing for every package.

Should I show my prices on my cleaning website?

Often yes, at least as a starting price or a range, because many people won't call a cleaner without some idea of cost. The table on this page compares five pricing formats so you can choose.

Can my website take bookings?

Your site can include a quote or booking request form that sends you the details. Full booking systems with payments are outside what we build, but we can link to the booking tool you already use.

Do I need separate pages for residential and commercial cleaning?

Yes, if you offer both. Homeowners and office managers search differently and care about different things, so each deserves its own page.

What should a cleaning business website include?

Your services, your service area, how pricing works, what's included in a clean, reviews and an easy way to book. Our cleaning business website checklist covers every page.

How do cleaning companies get clients online?

A site that answers pricing and trust questions, a complete Google Business Profile and steady reviews. Our guide on how to get cleaning clients online walks through each step.

I'm just starting my cleaning business. Is a full site too much?

Not necessarily, but our $800 Landing Page is a good first step: one page with your services, area, prices and a contact form, ready in 7 business days.

Can we talk in Spanish or Portuguese?

Yes. Your website speaks English to your clients, and every call and message with us can be in Spanish or Portuguese. Book a free strategy call in the language you prefer.

Not a cleaning business? These pages and packages might be a better fit.

Get Found by More Cleaning Clients

Tell us your services and area and we'll reply within 24 hours, Monday to Saturday, to set up a free Zoom call in English, Spanish or Portuguese.

  • A look at the cleaning companies clients see first near you
  • The pricing format that fits your business
  • One clear price, with no contract

All fields are required unless marked optional.

Enter your name so we know who to call.

Enter a 10-digit U.S. number, like (704) 555-1234.

Enter a valid email, like name@business.com.

Tell us where your customers are, like Charlotte, NC.

Choose the type of cleaning you do.

Tell us how you price your services.

Check this box so we can contact you about your request.

Prefer to choose a time now? Pick a time on our calendar

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